Leleyat Fleur was founded as an answer to unsustainability in the floral industry. 80% of flowers sold in the US are imported, with 93% from Ecuador or Colombia. If the entire sector switched to preserved roses, emissions would be cut by 85%. Fresh roses require constant import and heavy refrigeration requirements. Preserved roses are real roses that have been dehydrated and rehydrated allowing them to last up to 3 years. They do not require refrigeration and due to longevity don't need to be continually transported. We want to pass a green beautiful Earth down to future generations so we donate 10% of each purchase to the Rainforest Alliance.
Additionally, Leleyat Fleur partners with farmers in both Colombia and Bulgaria. We work directly with suppliers to ensure fair working conditions for all members of our supply chain.
Leleyat, is an ancient Russian word meaning cherished or adored and it is the foundation of our values here at Leleyat for both your loved ones and the Earth. We want the special people in your life to feel adored, cherished, and treasured.
Our special gifts let the one's you love experience the beauty of your gift for upwards of a year. While traditional rose bouquets wilt within a week, our fresh roses are picked at peak bloom and preserved to last over a year. A Leleyat roses are more than just a gift, it is a constant reminder to those you love that you are there for the long run.
Leleyat gives you a streamlined, hassle free gift giving experience. We pay special attention to every order to make sure your loved one and you have a wonder filled experience.
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We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability. Our roses are sustainably harvested from high-altitude fields in Bulgaria.
meaning of leleyat
In these uncertain times we want to give the constant reminder of love to the ones you hold in your heart. Leleyat means cherished or adored and these are the guiding principles of our company. Everything we do is hand checked, handmade, and meant to last for years to come.